March 21st, 2016
Today, RTL Group announced the acquisition of Smartclip AG, a Germany-based digital video advertising company. With the acquisition of Smartclip, RTL Group broadens its digital advertising capabilities by adding Smartclip’s digital video and connected TV solutions.
LUMA Partners represented Smartclip in the transaction.
The convergence of TV and digital video is quickly becoming a reality as we highlighted in our State of Digital Video presentation. The growing number of screens used for video viewing has sparked the need for complete solution providers. Smartclip offers digital video advertising inventory from over 700 publishers and ad serving capabilities to Internet-connected devices. Smartclip will strengthen RTL Group’s video monetization strategy by complementing SpotX, a programmatic digital video company. The combination of Smartclip and RTL Group gives the media company the tools to gain market share in the fast growing video advertising market.
Congratulations to Smartclip and RTL Group!