At LUMA Partners, we don’t take ourselves too seriously (representing our clients we take seriously), and these comedy videos are our way of ensuring the industry doesn’t take itself too seriously either. People have called these a brilliant marketing ploy: a clear demonstration of creativity and a poignant understanding of digital distribution. The truth is, we’re just hams and would have done them anyway. Besides, from a differentiation standpoint, how many funny investment bankers do you know?