The SCIENCE-ification of Media at Google Zeitgeist

From an Ignite presentation (5 minutes, 20 slides that turn every 15 seconds) delivered at Google Zeitgeist in September 2010. The deck uses images of Don Draper from Mad Men to describe the “science-ification of media”, defined as the data-driven targeting and optimization of digital media and its broad implications ranging from the purchase funnel to M&A activity.

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