ad:tech San Francisco 2012 Keynote

Mention “the slide” to any industry vet and she’ll immediately know that you’re talking about Terry Kawaja’s famous “LUMAscapes”—the maps of how the different pieces of the digital marketing business fit together. Whether it’s how trading desks like Cadreon relate to DSPs like Turn in the display ecosystem, how Tremor feeds into Akamai in video and other companies across social, e-commerce, mobile, search and more, the LUMAscapes are, in the words of Google’s Neal Mohan, “the clear industry standard when it comes to understanding the digital media economy.” ad:tech San Francisco invited LUMA Partners CEO Terence Kawaja to outline the most significant challenges and opportunities to companies trying to succeed in these rapidly evolving and inter-related ecosystems.

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