November 5th, 2015
Today, Neustar (NYSE: NSR) announced the acquisition of MarketShare, a leading marketing analytics company. With the acquisition of MarketShare, Neustar will gain access to the company’s expertise in marketing planning and cross-channel attribution.
LUMA Partners represented MarketShare in the transaction.
Neustar has evolved in recent years from an information and security business to a broader information services and software business, with a strong focus on marketing technologies. With its CMO-level offerings, MarketShare broadens Neustar’s marketing technology solutions and elevates its importance to CMOs. MarketShare provides the CMO with industry leading tools for marketing planning and attribution, and has retained top-tier clients, including Ford, Best Buy, Hilton, The Home Depot, Neiman Marcus, Intel, SAP, MasterCard, The Pottery Barn and SAB Miller. These relationships will enable cross-selling opportunities between Neustar and MarketShare customers. The transaction also allows MarketShare to join forces with a company who has long been an expert in first-party data, a vital asset in digital marketing today.
Congratulations to MarketShare and Neustar!