Digital Media Summit (DMS)

LUMA Partners hosted its 5th annual Digital Media Summit on May 22, 2013 during Internet Week NY. It was a huge success! More than 500 leaders from the digital media industry were on hand (300 CEOs, 100 strategic investors, 100 financial investors) for pithy discussion of topical issues and power networking. Re-cap below:

For speakers and sponsors, DMS started the night before at the VIP Reception. This year we hosted a party on the rooftop of The NoMad Hotel. It was a terrific evening.

At DMS, there was “steak” (the hour-long breakout sessions that leveraged peer-to-peer CEO participation) and “sizzle” (main stage keynotes, fireside chats) and lots of fun entertainment in between. The morning breakout sessions covered content, commerce, video, data, brand solutions and exits, while the afternoon sessions focused on multi-channel marketing, social, mobile, programmatic premium and investing trends.

The main-stage sizzle included the following:

  • Terence Kawaja and Brian Andersen opened with a discussion of markets and trends in digital media with their State of the State presentation (available on video and via SlideShare).
  • An excellent keynote from Neal Mohan of Google who previewed Google’s incredible new Lightbox product that is squarely aimed at digital solutions for brand advertisers.
  • A fireside chat with Facebook’s Blake Chandlee and Twitter’s Kevin Weil who discussed their API partnership strategies. Kevin made the second product announcement of the day with the launch of Twitter Lead Generation card product. Yes, that’s right, two of the most influential companies in digital media launched product at DMS!
  • Scott Meyer of Evidon reviewed Evidon Labs, a cool new product that brings the LUMAscapes to life.
  • Amanda Bicofsky presented Behind the LUMAscapes, and Jonathan Greenglass announced our own product launch – the LUMA App for iPad. Available in the App Store, the LUMA App has graphical and drill-down data on the companies that comprise the LUMAscapes. Download it today!
  • The Winners’ Circle, featuring recent deal successes involving Akamai, MediaMath, Brand.net and Ziff Davis.
  • Rick Chavez of Microsoft Advertising, who gave a compelling talk the future of digital tech and the interrelation with people.
  • An episode of The Terry Springer Show that united Randall Rothenberg of the IAB with Harvey Andersen of Mozilla on stage to meet and hopefully start a meaningful conversation about third party cookie policies (since we firmly believe the industry is best served by having open dialogue about issues.) Kudos to Randall for being a great sport.

And of course there was lots of fun – from Jony Ive to Mad Men (yes, Terry is appearing on an episode next season) to the LUMAsuit (you have to see the video) and finally the premier of Terry’s Use Bitcoin comedy video – there was plenty to keep the capacity crowd entertained!

All in all it was a day of substantive content, insight, perspective, networking and entertainment with a goal of advancing dialogue in the ecosystem. We were even able to host representatives from Camp Interactive, a charity helping inner-city kids learn to code. We appreciate all the CEO and senior executive participants and want to again thank the DMS 13 sponsors; without their support, the event would not be possible.

For information about DMS 14, click here.