LUMA’s Inaugural Digital Marketing Summit

November 24, 2015

LUMA Partners hosted its inaugural Digital Marketing Summit (DMS West) on November 12, 2015 in Menlo Park. We brought together more than 300 industry leaders, including 150 CEOs, under one roof to create the premier conference experience for marketing technology decision makers.

 

We had a fantastic lineup of speakers on the main stage, featuring some of the biggest names in Digital Marketing:

You can view all the main stage discussions here.

The summit focused on pressing topics around analytics, commerce, mobile, cross-channel, B2B marketing, content marketing, and the Ad Tech / MarTech convergence. And, of course, there was non-stop networking with near everyone in the industry.

At DMS West, we presented our first annual State of Digital Marketing, which looks at markets and trends in marketing technology. You can view or download the presentation here.

 

Neustar has agreed to acquire MarketShare

November 5, 2015

Today, Neustar (NYSE: NSR), announced the acquisition of MarketShare, a leading marketing analytics company. With the acquisition of MarketShare, Neustar will gain access to the company’s expertise in marketing planning and cross-channel attribution.

LUMA Partners represented MarketShare in the transaction.

Neustar has evolved in recent years from an information and security business to a broader information services and software business, with a strong focus on marketing technologies. With its CMO-level offerings, MarketShare broadens Neustar’s marketing technology solutions and elevates its importance to CMOs. MarketShare provides the CMO with industry leading tools for marketing planning and attribution, and has retained top-tier clients, including Ford, Best Buy, Hilton, The Home Depot, Neiman Marcus, Intel, SAP, MasterCard, The Pottery Barn and SAB Miller. These relationships will enable cross-selling opportunities between Neustar and MarketShare customers. The transaction also allows MarketShare to join forces with a company who has long been an expert in first-party data, a vital asset in digital marketing today.

Congratulations to MarketShare and Neustar!

 

 

News Corp Has Agreed to Acquire Unruly

September 16, 2015

Today, News Corporation, announced the acquisition of Unruly Holdings Limited, a leading social video advertising platform. With the acquisition of Unruly, News Corp will gain access to Unruly’s expertise in video distribution, unique advertising platform, and experienced technical team.

LUMA Partners represented Unruly in the transaction.

Over the last few years, publishers have increasingly focused on trends in video, native, and programmatic technology. As we discussed in our Brave New World presentation, incumbent publishers have seen new entrants successfully leverage technology to not only increase page views, but also drive increased CPMs. Since founding in 2006, Unruly has stayed at the forefront of these trends, building state-of-the-art technology for video ad distribution, native ad insertion, and content optimization. Through this technology, Unruly has attracted top tier advertisers, such as Dove and T-Mobile, who will now be able to benefit from News Corp’s premium content and distribution.
Congratulations to Unruly and News Corp!

AOL has agreed to acquire Millennial Media

September 3, 2015

Today, AOL, a division of Verizon Wireless, announced the acquisition of Millennial Media, Inc. (NYSE: MM), a leading mobile ad tech company. With the acquisition of Millennial Media, AOL will add significant mobile capabilities to its ONE platform, creating the largest open, mobile-first programmatic platform in the market.

LUMA Partners represented Millennial Media in the transaction.

As we discussed in our State of the State at DMS 15, ad spending is continuing to shift towards programmatic and there is still a big opportunity in mobile advertising, as ad spend is far behind time spent. According to eMarketer, mobile ad spending is expected to reach $40 billion by 2016, with approximately 69% bought programmatically. Millennial Media has stayed ahead of both of these trends by acquiring programmatic capabilities and building a large mobile presence. Millennial Media completed its full-stack programmatic platform in 2014 with the acquisition of Nexage and has achieved significant scale, reaching more than 65,000 apps and one billion unique global users.

Throughout the last year and half we have seen a number of Ad Tech and MarTech acquisitions from new entrants, including Telco, Consumer Internet, CRM/Software, and Data companies.  This deal is another example of ongoing interest in digital marketing, and we expect this trend to continue as deep pocketed buyers seek “right-time decisioning of consumer data”.

Congratulations to Millennial Media and AOL!

 

DMS 15

June 11, 2015

LUMA Partners hosted its 7th annual Digital Media Summit on May 20, 2015 in New York City. We brought together more than 500 industry leaders, including 300 CEOs under one roof to create the premier conference experience for digital media decision makers.

This year our fantastic lineup of speakers on the main stage featured some of the biggest names in Digital Media:

Wrapped in a James Bond theme (it was our 007th DMS), the summit focused on pressing topics around content, commerce, data, email, mobile, native advertising, TV and video. And, of course, there was the non-stop networking with near everyone in the industry.

At DMS, we presented our annual State of the State, which looks at markets and trends in digital media. You can view or download the presentation here.