DMS 15

June 11, 2015

LUMA Partners hosted its 7th annual Digital Media Summit on May 20, 2015 in New York City. We brought together more than 500 industry leaders, including 300 CEOs under one roof to create the premier conference experience for digital media decision makers.

This year our fantastic lineup of speakers on the main stage featured some of the biggest names in Digital Media:

Wrapped in a James Bond theme (it was our 007th DMS), the summit focused on pressing topics around content, commerce, data, email, mobile, native advertising, TV and video. And, of course, there was the non-stop networking with near everyone in the industry.

At DMS, we presented our annual State of the State, which looks at markets and trends in digital media. You can view or download the presentation here.

MyBuys Has Merged With Magnetic

May 28, 2015

On May 20th, Magnetic, a digital advertising company, announced the merger with MyBuys, Inc., a leader in multi-channel marketing and personalization. The combined entity, operating under the Magnetic name, will enable marketers to prospect, acquire, convert and reactivate customers across a variety of channels, including display, email, on-site and mobile, all on a single platform and in real time.

LUMA Partners represented MyBuys in the transaction.

While innovation in marketing automation and programmatic advertising has made marketers more efficient and effective, the growing number of point solutions is overwhelming.  Lately there have been a number of strategic combinations at the intersection of Ad Tech and MarTech, uniting once disparate functions and technologies in order to increase marketing effectiveness and improve the consumer experience. The combination of MyBuys and Magnetic is a prime example of this trend.

Congratulations to MyBuys and Magnetic!


LUMA Expands the Partnership

April 30, 2015

It is with great pleasure that I announce a major expansion of the LUMA partnership. Joining LUMA Partners in our West Coast offices are Mark Greenbaum (second from left) and Dick Filippini (far left); two very experienced bankers from GCA Savvian.

I have known and worked with both Mark and Dick for years. Both professionals are deeply knowledgeable in digital media and marketing with a particular focus on mobile and gaming, and the pair have been advising entrepreneurs and executing many successful transactions as a team.

Mark is an M&A expert with primary responsibility around strategy and deal execution. With more than 15 years of technology banking experience at Morgan Stanley and GCA Savvian, and more than 70 completed transactions totaling $15 billion, Mark brings a wealth of deal experience to augment LUMA’s capabilities.

Dick is a mobile and gaming expert with 15 years of experience advising and investing in the technology sector at UBS, Volpe Brown Whelan, W.R. Hambrecht, Optical Capital and GCA Savvian. Dick enjoys trusted relationships with entrepreneurs, investors and strategic companies alike. His addition both broadens and deepens LUMA’s coverage in digital media and marketing.

Brian and I are excited to partner up with these incredible individuals and look forward to what we can do together on the LUMA platform.

Who are the other people you ask? That’s even more exciting news which will be forthcoming soon. Stay tuned!

Access. Insights. Execution.

DMS 15 Trailer

April 15, 2015


LUMA Partners hosts its 7th annual Digital Media Summit on May 20, 2015 during Internet Week NY. More than 500 leaders from the digital media industry will be on hand (300 CEOs, 100 strategic investors, 100 financial investors) for pithy discussion of topical issues and power networking. DMS 15 is by invitation only and will be held at Convene in New York City.

For more information, click on the video above or visit the DMS 15 website here.


AppNexus Acquires Yieldex

March 18, 2015

Today, AppNexus announced the acquisition of Yieldex, Inc., a market leader in publisher forecasting and analytics tools for premium inventory. With the acquisition of Yieldex, AppNexus will be able to offer an integrated, full-stack solution to publishers and grow its traction in the programmatic direct market.

LUMA Partners represented Yieldex in the transaction.

The programmatic direct market is ready to take off after years of investment in technology to optimize premium inventory workflow. Publishers and digital buyers have long waited for premium inventory solutions that come with the efficiency they expect from remnant inventory solutions. Now that the technology is here for premium direct sales, we will start to see the bulk of publishers’ revenues being created through programmatic means.

This deal follows activity in this burgeoning category from Rubicon Project last fall and we expect to see more consolidation as market leaders aim to offer media buyers with complete solutions for automating sales of any kind of inventory.

Congratulations to Yieldex and AppNexus!