LUMA Partners advised MarketShare on its $38 million investment led by FTV Capital, along with Elevation Partners. The capital will be used to further enhance MarketShare’s state-of-the-art technology platform and accelerate growth in markets worldwide.
Eric Byunn, a Partner with FTV Capital, will join MarketShare’s Board. Eric said that FTV is “highly enthusiastic about the advanced analytics capabilities MarketShare’s platform delivers. Enterprises in the FTV Global Partner Network, including some of the largest US financial institutions, have validated that MarketShare has built an essential navigation solution for CMOs.”