Akamai’s ADS Cooperative Data Solutions acquired by MediaMath
LUMA Partners advised Akamai on the divestiture of its Advertising Decision Solutions (ADS) data cooperative business by MediaMath. The data cooperative will bolster MediaMath’s industry-leading Data Management Platform (DMP). As part of the transaction, the companies have forged a multi-year relationship whereby MediaMath will have exclusive rights to leverage Akamai’s pixel-free technology for use within digital advertising and marketing applications. As a result of the pixel-free technology partnership, MediaMath’s clients will gain access to more data for audience segmentation, retargeting, and optimization, with quick and easy activation.