December 3rd, 2013
Today, blinkx PLC (LON:BLNX) announced the acquisition of Rhythm NewMedia Inc., a leader in mobile video advertising. With this combination, blinkx plans to accelerate growth of its mobile video advertising business, the fastest growing segment within online advertising, and expand the scope of its solutions for brand advertisers.
LUMA Partners represented Rhythm NewMedia in the transaction.
We discussed in our State of the State at DMS 13 presentation that mobile is not an individual “channel,” but is rather another screen – a philosophy we call “mobile everything.” blinkx is a leading video monetization and syndication company. Rhythm provides blinkx with a perfectly complimentary mobile video solution, enabling “blinkx to satisfy growing brand advertiser demand for integrated video campaigns across devices.” As demand for these types of integrated solutions increases, we anticipate continued consolidation across mobile and video through 2014.
Congratulations to Rhythm NewMedia and blinkx on the transaction!