Leadership

LUMA senior professionals are all experienced deal-makers who understand how to get a transaction done. We don’t bait and switch with a junior team; every client gets partner focus and execution. We have significant experience both as advisors and principals in media and technology. It is our passion.

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Terence Kawaja

Founder and CEO

Terence Kawaja is Founder and CEO of LUMA Partners, a strategic advisory firm focused at the intersection of media and technology. He is a seasoned investment banker with more than 20 years of experience and has advised on over $300 billion of transactions, including some of the most pivotal deals in the media and tech industries. Throughout his career, Terry has leveraged deep industry knowledge to take a strategic approach to deal making rather than chase transactions. The best compliment people say is that he thinks like a principal.

At LUMA, Terry advises both established media and technology companies as well as digital growth companies. He is a recognized expert in the Internet and digital media sectors and is a popular speaker at leading industry conferences. Terry has a straightforward style and is never afraid to tell it like it is. He also likes to keep things light by using humor to aid substantive presentations.

Prior to founding LUMA Partners, Terry was Co-head of Digital Media at GCA Savvian; Global Head of Media M&A at Citigroup and CSFB; and CFO of publicly-traded Raindance Communications. He received an MBA from the Schulich School of Business, a JD from Osgoode Hall Law School, and a BA in Economics from the University of Western Ontario.

When not negotiating deals or telling jokes, Terry enjoys a variety of activities from skiing to water sports. Terry lives in New York City with his wife and their two sons.

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Brian Andersen

Partner

Brian Andersen is a seasoned strategy, corporate development and mergers and acquisitions executive and anchors LUMA’s west coast presence from its Palo Alto office. With a decade on the “buy-side” of acquisitions, Brian has extensive experience setting strategy, executing acquisitions and successfully integrating acquired companies. Prior to LUMA, Brian was Vice President, Corporate Development for Omniture, the leading web analytics and web optimization company, responsible for all mergers and acquisition activities (acquired by Adobe for $1.8 billion). Prior to Omniture, Brian was Vice President, Corporate Development at Interwoven, a leader in web content management and document management (acquired by Autonomy for $775 million). Before Interwoven, he was a member of the executive staff at Phoenix Technologies, where he was responsible for corporate development, government affairs and special projects for the CEO. Brian was also formerly with Robertson Stephens, a technology-focused investment bank, in its mergers and acquisitions group.

Brian received a Bachelors of Science degree in mechanical engineering from UC Davis and an MBA from the Anderson School at UCLA. He used to consider himself an athlete, having been a two-time All-Conference defensive end for UC Davis and a ski patrol at Alpine Meadows in Lake Tahoe.

These days Brian finds himself coaching or cheering from the sidelines for his two boys and daughter at Palo Alto little league, soccer and basketball games. On occasion, he does escape to the mountains for some skiing or mountain biking, or to the coast for some surfing.

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Roderick (Roddy) Moon

Managing Director

Roddy has over 13 years experience in the investment banking and private equity industries and has over 7 years of continuous coverage of the Internet, digital media, e-commerce, and online marketing services sectors, having provided merger and acquisition advisory and capital markets services to high-growth companies. Prior to joining LUMA Partners as a Managing Director, Roddy led the digital media and Internet practice on the east coast for Jefferies Broadview. Previously, Roddy was a Vice President at Allen & Company where he was responsible for M&A and private placements for digital media companies. Before joining Allen & Company, Roddy was in the Financial Sponsors investment banking group at Merrill Lynch. Roddy was also a private equity investment professional with TenX Capital and with GE Equity where he evaluated growth equity investments in the technology and media sectors. Prior to his career in finance, Roddy was one of the first employees at a start-up company in the recruiting services sector, Crimson & Brown, which was successfully sold to Kaplan, a division of The Washington Post.

Roddy graduated with an MBA from The Wharton School at the University of Pennsylvania and an AB with Honors from Harvard University.

Roddy is the proud father of two young boys and enjoys spending his free time with them.  Also, at one point, Roddy considered himself a decent ski racer, having competed in both college and high school. He still likes to ski — both out west and even back east. In the warmer months, Roddy enjoys sailing and windsurfing.