Archive for November, 2015

LUMA’s Inaugural Digital Marketing Summit

LUMA Partners hosted its inaugural Digital Marketing Summit (DMS West) on November 12, 2015 in Menlo Park. We brought together more than 300 industry leaders, including 150 CEOs, under one roof to create the premier conference experience for marketing technology decision makers.

 

We had a fantastic lineup of speakers on the main stage, featuring some of the biggest names in Digital Marketing:

You can view all the main stage discussions here.

The summit focused on pressing topics around analytics, commerce, mobile, cross-channel, B2B marketing, content marketing, and the Ad Tech / MarTech convergence. And, of course, there was non-stop networking with near everyone in the industry.

At DMS West, we presented our first annual State of Digital Marketing, which looks at markets and trends in marketing technology. You can view or download the presentation here.

 

Neustar has agreed to acquire MarketShare

Today, Neustar (NYSE: NSR) announced the acquisition of MarketShare, a leading marketing analytics company. With the acquisition of MarketShare, Neustar will gain access to the company’s expertise in marketing planning and cross-channel attribution.

LUMA Partners represented MarketShare in the transaction.

Neustar has evolved in recent years from an information and security business to a broader information services and software business, with a strong focus on marketing technologies. With its CMO-level offerings, MarketShare broadens Neustar’s marketing technology solutions and elevates its importance to CMOs. MarketShare provides the CMO with industry leading tools for marketing planning and attribution, and has retained top-tier clients, including Ford, Best Buy, Hilton, The Home Depot, Neiman Marcus, Intel, SAP, MasterCard, The Pottery Barn and SAB Miller. These relationships will enable cross-selling opportunities between Neustar and MarketShare customers. The transaction also allows MarketShare to join forces with a company who has long been an expert in first-party data, a vital asset in digital marketing today.

Congratulations to MarketShare and Neustar!