Today, Yahoo! announced an agreement to acquire interclick (NASDAQ: ICLK), a scalable technology platform that optimizes inventory monetization using audience data. Over the past few years, interclick has built a robust data valuation platform that is optimized to work with large data volumes across multiple providers and marketplaces. interclick’s OSM and Genome Platform allow marketers to navigate the complex data online ecosystem, and the addition of Yahoo! data will enhance outcomes with substantial network effects.
This is a smart move for Yahoo! as they will leverage this platform to improve yield for their premium class II inventory and deliver stronger ROI to advertisers. The transaction is conditioned upon a successful tender offer and regulatory approvals.
LUMA Partners advised interclick.