At the Digital Media Summit in June, LUMA Partners Founder & CEO Terry Kawaja gave a talk at lunch entitled: The Art of the Exit; Top 10 Considerations for How to be Bought, Not Sold. The presentation offers tips for entrepreneurial growth companies in terms of how they interact with strategic acquirers, much of which informs LUMA Partners’ go-to-market strategy. Many investment bankers say its better to be bought not sold but then proceed to auction companies. We live it.
LUMA Partners has advised on a variety of transactions where the buyer affected an important inorganic growth strategy and the acquired company achieved a strategic exit at a premium valuation. These are not mutually exclusive but rather tend to coincide. And in most of these cases, LUMA’s involvement in the transaction started with a discussion with the buyer.